47

2023

facebook

The most popular social media in the world

FiguresFormat

Audience

Monthly active users

2.96

billion

37%

of the population

+1.58%

compare to 2022

30%
of users are
men
between

25 & 34
years old

Gender repartition

Women
43%

56%
Men

Tips

Use Facebook's advertising tool

Try to create virality and reactions by includuing users and using humour

Prefer the publication of visual content & use Facebook's live features

Goals

Create a community

and build loyality

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Take advantage of Facebook's

tools to distribute your products

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Promote your products

with visual communication

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Take advantage of Meta's

marketing tools to target your customers

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Leading
sectors

Food

Fashion

Entertaiment

facebook tools

Facebook Ads Manager

Ad network

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Facebook Commerce Manager

E-commerce platform

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Meta Foresight

Professional blog

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Brands to watch

@NYXCosmeticsUK
3.2M followers

@zarahome
3.1M followers

@justhype
1.2M followers

@innocent.drinks
0.6M followers

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